Which statement is true of an association rule?
a. It is ultimately judged on how actionable it is and how well it explains the relationship between item sets.
b. It is a data reduction technique that reduces large information into smaller homogeneous groups.
c. It uses analytic models to describe the relationship between metrics that drive business performance.
d. It seeks to classify a categorical outcome into two or more categories.
a
RATIONALE: An association rule is ultimately judged on how actionable it is and how well it explains the relationship between item sets.
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In the context of elements of the Committee of Sponsoring Organizations, which of the following statements is true of control environment?
A. It focuses on providing assessment capabilities. B. It sets the tone or culture of a firm. C. It addresses the risks that may hinder the achievement of corporate objectives. D. It focuses on uncovering vulnerabilities.
Which of the following is NOT considered an uncontrollable environmental factor?
A) competition B) social and cultural factors C) political factors D) promotion E) economy
A filtering of exposure, comprehension, and retention is called ________.
A. stimulus discrimination B. selective perception C. selective attention D. selective intuition E. selective retention
American Clothing Company manufactures clothes to be sold in retail stores. After the clothing is manufactured, it is shipped to wholesalers who, in turn, use transportation companies to ship the product to various retail outlets. The manufacturer, wholesaler, transportation company, and retailer all work together to create and deliver the product. This is an example of
A. communicating value. B. creating value. C. marketing value. D. forecasting value. E. delivering value.