Describe the concept of channel richness, specify the richest channel, and explain why it is so rich.
What will be an ideal response?
Channel richness is the amount of information that can be transmitted during a communication episode. The capacity of an information channel is influenced by three characteristics: (1) the ability to handle multiple cues simultaneously; (2) the ability to facilitate rapid, two-way feedback; and (3) the ability to establish a personal focus for the communication. Face-to-face discussion is the richest medium because it permits direct experience, multiple information cues, immediate feedback, and personal focus.
You might also like to view...
Which of the following is the need protection from physical harm?
A. self-actualization B. esteem C. physiological D. safety
Another source of funding for the small firm is venture capital (VC),
A. a government-supported effort to stimulate small business. B. an approach that developed in the EU. C. although this may be risky due to control issues. D. private funding in return for equity.
During which stage of the service innovation and development process does a service firm produce a description of the service that represents its specific characteristics and features?
A. Service development and evaluation B. Service concept development and evaluation C. Idea generation D. Market testing E. New services strategy development
Proposals that suggest your readers buy a product or service are called product proposals or commodity proposals. _________________________
Answer the following statement true (T) or false (F)