When using the rule-of-thumb method for IMC budgeting, prior sales and communication activities are used for guidance.
Answer the following statement true (T) or false (F)
True
The rule-of-thumb methods (competitive parity, percentage of sales, available budget) use prior sales and communication activities to determine the present communication budget.
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Ainsworth is a toy manufacturer based in Australia. Which of the following most likely indicates that Ainsworth is following a diversification strategy?
A) Ainsworth increases its spending on advertising and promotion. B) Ainsworth acquires the rights to manufacture toys resembling a popular cartoon character. C) Ainsworth introduces its toys in the Indian and South-East Asian markets. D) Ainsworth enters the U.S. market with a line of children's clothing. E) Ainsworth develops a new line of educational toys targeting its current market.
Topline Inc is a leading supplier of food products to retailers across the United States. As part of its quality management principle, it focuses on product and service conformity for guaranteeing equity in the marketplace and concentrates on fixing quality system problems and product and service nonconformities, with the key requirement being customer focus. The guidelines for the quality
management system followed by Topline are as per the framework of _____. a. ISO 9000:2000 b. EFQM c. NQI d. Six Sigma
________ is a defined contribution retirement plan in which employers often match the amount employees invest
A) Gainsharing B) Profit sharing C) ESOP D) Stock option E) 401(k) plan
Are the AMT rates for the individual taxpayer the same as those for a corporate taxpayer?