The ______ model of mass communication looks at how audience members derive and create meaning out of media content.
A. transmission
B. ritual
C. publicity
D. reception
D. reception
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According to cognitive valence theory, high levels of arousal lead to ______.
A. positive outcomes B. negative outcomes C. positive or negative outcomes depending on the cognitive valencers D. a neutral outcome
The Delphi technique is also referred to as "silent brainstorming."
Indicate whether this statement is true or false.
Which of the following is NOT a strategy used by cable channel advertisers?
a. interconnects b. repetition c. zoning d. roadblocking e. homogeneity criteria
We may want to determine the average cholesterol level for a group of patients. To do this, we would first need to collect and record the cholesterol level for each patient in the group. This collected data are referred to as ____ data.
A. sample B. population C. raw D. frequency