Donna finds herself agreeing with the speaker who has come to talk to her class about why they should start buying more locally produced foods as he seems very knowledgeable and has been working in the field for several years. Donna was most likely using what strategy to make her decision?

a. liking heuristic
b. evaluation of the message strength
c. credibility heuristic
d. consensus heuristic


c. credibility heuristic

Communication & Mass Media

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According to the National Communication Association, ethical communication shows respect,

is honest, encourages fairness, and elevates us. Indicate whether the statement is true or false

Communication & Mass Media

As your textbook explains, you should use examples in your speeches in order to

A. personalize your ideas. B. clarify your ideas C. quantify your ideas. D. All of these answers are correct. E. Both personalize your ideas and clarify your ideas.

Communication & Mass Media

Some amateur game developers and users make __________ to alter game play or restructure game environments

a) mods b) middleware c) platforms d) virtual reality

Communication & Mass Media

Answer the following statement(s) true (T) or false (F)

1. Social role theory provides a way to understand how social expectations for behavior result in stereotypes. 2. Role congruity theory helps explain the prejudice men experience in leadership positions. 3. The Rhetorical MDL is considered the most sophisticated. 4. The notion of punctuation suggests that interaction is understood by the people involved in it as a series of beginnings and endings, of causes and effects. 5. Analogic communication refers to linguistic symbols that are arbitrarily linked to meaning--usually words.

Communication & Mass Media