Which of the following is NOT one of the four strategic options involved in the development of brands?
A) multibrand offerings
B) brand protection
C) a line extension
D) a brand extension
E) new brands
B
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Sales mix, or product mix, is the combination of products that make up total sales
Indicate whether the statement is true or false
Key issues related to one-to-one marketing include each of the following except
A) collaborative filtering. B) decentralization. C) personalization. D) behavioral targeting.
In Associated Home and RV Sales v. Bank of Belen, a bookkeeper for Associated forged many checks on the account at the Bank of Belen. Associated sued the bank for negligence to recover the stolen funds. The appeals court held:
a. the bank was strictly liable under the UCC for making payments on forged checks b. the bank could be liable under the UCC for negligence ; that would be determined at trialr c. the bank was not liable because, under the UCC, if the signature is authorized on a check, the bank has not violated its duty of care d. the bank was not liable because Associated carelessly allowed others to get copies of its blank checks e. none of the other choices
Complete step 3 of the audit program R 1-3 by selecting specific audit tests from your work in the previous two SSD audit case assignments (see R 40-1, R 40-2, R 40-3, R 41-1, R 41- 2, and R 41-3). Document your work in audit schedules R 1-3, R 40-1, R 40-2, R 40-3, R 41-1, R 41-2, and R 41-3.
What will be an ideal response?