A research firm wants to conduct research to determine what the U.S. population thinks of imported clothing. Describe three primary research options that are available for this type of research. Which option would you recommend that the research firm use? Why?
Primary research methods include the following:
• Observational research involves observing and analyzing certain phenomena to assist in establishing new principles.
• Experimental research involves identifying the differences between two samples observed when a different treatment is administered to each group.
• Normative survey research involves collecting information from a sample group to determine the status of something at a particular time.
Recommendation: Because the research firm is trying to gauge opinions at a given point in time, normative survey research is recommended.
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Common-size analysis requires the analyst to be aware that percentages can change because of all of the following except:
a. changes in expenses in the numerator independent of changes in sales b. changes in sales independent of changes in expenses c. interaction effects between the numerator and denominator d. All of these are possible explanations.
Google has often been cited as a model for employee satisfaction. Google takes extensive care to ensure employees have the best available conditions to perform, ranging from free snack bars, free massages, innovation rooms, spas-on-site, and many more such measures. Which dimension of organizational culture is Google said to emphasize through such measures?
A. stability B. aggressiveness C. people orientation D. attention to detail
A furniture producer has decided to buy its upholstery cloth from new suppliers. The president has given the purchasing manager responsibility to make the final selections and negotiate the terms. The purchasing manager looks through books with samples and specifications and then calls salespeople to make presentations to the production manager, who is concerned about how easy the cloth will be to cut and sew. In this case, the purchasing manager is a(n)
A. influencer. B. decider. C. buyer. D. gatekeeper. E. All these answers are correct.
Activities of the investment banker include
A) assuming the risk of selling a security issue. B) providing advice to firms issuing securities. C) selling new securities to the ultimate investors. D) all of the above