Which of the following is the most likely objective of an organization with a mission focused on
luxury services?
A) improving its responsiveness to dynamic market conditions by shortening its product
development cycle time
B) increasing its market share within its current market, with the intent on dominating a
particular niche
C) increasing its brand reputation, or improving its customer service for high-end customers
D) increasing its market share by expanding geographically
C
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Tom, Susie and, Bill are tired of working for a large company. They want to start their own business. After 2 days of meeting in Tom’s Garage, Tom, Susie, and Bill finally came up with a societal problem and a way to solve it. They decide to meet again to determine the advantages and disadvantages of their product idea and the costs associated with producing it. This meeting is an example of what stage in the innovation process?
A. problem-solving B. implementation and diffusion C. brainstorming D. idea generation
______ is assessing an organization’s social return on investment along with environmental impact.
A. Blended value B. Financial ratio C. Comparison indicators D. Environmental impact statement
If direct materials cost per unit increases, the break-even point will decrease
Indicate whether the statement is true or false
Techel Electronics, a multinational company, manufactures its products in its home market, but treats the world as a single market with many segments in it. It sold televisions worth $47 million in 2017 in international markets, which was more than half of its total revenue. In the context of stages of global experience learning curve, the company is engaged in ________.
A. global marketing B. no direct foreign marketing C. international marketing D. global partnerships E. foreign marketing