In the fifteenth century, European tradespeople promoted themselves with attractive, artful business cards called

A. siquis.
B. heralds.
C. newsbooks.
D. shopbills.


Answer: D

Communication & Mass Media

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Invitational rhetoric is defined as

a. a form of communication committed to finding out who is right and who is wrong. b. a form of communication committed to deciding the winner and the loser in the conflict. c. a form of communication committed to equality, recognition, and self-determination through invitation, cooperation, and coordination. d. a form of communication committed to critical analysis and critique.

Communication & Mass Media

According to Hofstede's dimensions of culture, which of the following countries is ranked the highest in terms of masculine values?

a. U.S.A. b. Japan c. Italy d. Mexico e. Israel

Communication & Mass Media

Information on the Internet is not always reliable

Indicate whether this statement is true or false

Communication & Mass Media

When Austrian students are praised for asking their teachers questions while Filipino students see questioning their teachers as inappropriate, they are exhibiting values associated with which concept?

a. high vs. low context b. individualism vs. collectivism c. power distance d. uncertainty avoidance e. achievement vs. nuturing

Communication & Mass Media