When analyzing its portfolio of businesses with the Boston Consulting Group model, Disney views its movie brand as a star. What does this mean?
What will be an ideal response?
A star SBU means that Disney's movies have a dominant market share in a high-growth market. Stars generate large revenues, but also require large amounts of funding to keep up with production and promotion demands. Disney invests heavily in franchise players like Hannah Montana and Narnia to gain the larges share of loyal customers to generate profits that can be reallocated to other parts of the company.
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Pager, a simple personal device for short messages, became famous in the 1990s. Troveron Communications launched a pager in the early twenty-first century
Due to the introduction of mobile phones and text messaging, the pager industry was on a decline. The company's innovations were not well received by the market and the product was a failure. Which of the following is the most likely reason for the product's failure in this case? A) poor launch timing of the product B) a small and fragmented target market C) high cost of development D) social and economic constraints E) hasty product development
Briefly explain the working of an e-license
What will be an ideal response?
Workers at the Kin Ki plants are required to work _______________ hour weeks.
a. 96 b. 33 c. 40 d. 84
Which of the following statements is true?
A. Civil laws tend to be relatively nonspecific. B. Most countries have laws and court procedures protecting intellectual property such as those in the United States. C. Laws of a country regulate the manner in which business transactions are executed. D. Global entrepreneurs cannot specify in the contract that any contract disputes will be heard in the courts of another country.