Tillamook Farms invests in a new kind of frozen dessert called polar cream that becomes very
popular. So many new customers come to the store that the sales of existing ice cream products are
increased. The extra sales revenue
A) should be included in the analysis, but not the cost of the ice cream that is sold as that is a
recurring expense.
B) are synergistic effects that should be counted as incremental revenues for the polar cream
project.
C) are cannibalized sales that should be excluded from the analysis.
D) should not be counted as incremental revenue for the polar cream project because the sales
come from existing products.
B
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Even though it is often said that ignorance of the law is no excuse, the courts have sometimes allowed recovery if one or both parties to an illegal bargain are ignorant of the facts that made the bargain illegal.
Answer the following statement true (T) or false (F)
Provide four examples of companies that used solutions to service failures
What will be an ideal response?
________ is the process by which firms assess the effects of their marketing activities and programs and make necessary changes and adjustments
A) Marketing control B) Marketing implementation C) Test marketing D) Market watch E) Market analysis
The measure of total greenhouse gas emissions caused directly or indirectly by an organization, a product, an event, or a person is known as:
A) radioactive decay. B) nitrogen footprint. C) ozone factor. D) pollution index. E) carbon footprint.