Which of the following statements is true concerning finding similarities?

A) An accurate way to assess similarities is to focus on appearance and clothing.
B) It is important to understand a person?s background and cultural values.
C) Finding similarities cannot enhance communication.
D) Once we find similarities, we can assume the other person will have similar views on
most issues.


B

Communication & Mass Media

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Deception is form of

A. substituting. B. reinforcing. C. regulating. D. contradicting. E. managing impression.

Communication & Mass Media

Discuss the strengths and weaknesses of social text analysis. What is the relationship between social text analysis and quantitative text analysis discussed in Chapter 10?

What will be an ideal response?

Communication & Mass Media

Researchers should promise

; that is, respondents should be assured that even though they can be identified as individuals, their names will never be publicly associated with the information they provide. Fill in the blank(s) with the appropriate word(s).

Communication & Mass Media

Personality traits are an example of an audience-specific attribute

True False

Communication & Mass Media