Which of the following is NOT true of a new product prototype?
a. It is an actual working model of the new product.
b. It is a full-scale model of the new product.
c. It can be developed quickly using rapid prototyping.
d. Its development may be facilitated by virtual reality technology.
c. It can be developed quickly using rapid prototyping.
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Comparative scales involve the direct comparison of stimulus objects
Indicate whether the statement is true or false
The generic term used to describe a measurement device such as a survey, test, or questionnaire is the
A. research plan. B. data outline. C. data mechanism. D. research instrument. E. research objective.
Both ____ complaints were handled promptly and courteously
A) customers B) customer's C) customers'
Tunebeak, a fast food service chain, wants to introduce a new product. However, it lacks the financial support required to promote its product. Therefore, it sells its accounts receivables from its customers to a financing firm and is able to invest in the promotion of its product. Which of the following short-term financing options is being used by Tunebeak in the given scenario?
A. Commercial paper B. Factoring C. Short-term bank loans D. Trade credit