A market segment is a subset of a larger market of people or organizations who will respond similarly to a marketing mix

Indicate whether the statement is true or false


TRUE

Business

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In the __________ approach of structural design, departments are independent, contracting services to the central hub for a profit.

Fill in the blank(s) with the appropriate word(s).

Business

Which of the following is usually NOT an option for a company that has excess capacity?

a. to sell the excess capacity b. to introduce new products and services c. to find alternative uses of the excess capacity d. to expand its facilities

Business

Janet is called for jury duty and is selected for possible service on a jury. However, when the defendant's attorney sees her, he notices that she is wearing a green dress. Both the defendant and the defendant's attorney hate green dresses, so they strike her name from the jury. This is:

a. a valid challenge for cause. b. a valid peremptory challenge. c. not a valid challenge. d. a valid challenge for cause, but it can be overcome if the plaintiff's attorney makes an offer of proof to the judge.

Business

Nahanni Treasures Corporation is planning a new common stock issue of five million shares to fund a new project. The increase in shares will bring the number of shares outstanding to 25 million. Nahanni's long-term growth rate is 6 percent, and its current required rate of return is 12.6 percent. The firm just paid a $1.00 dividend and the stock sells for $16.06 in the market. On the announcement of the new equity issue, the firm's stock price dropped. Nahanni estimates that the company's growth rate will increase to 6.5 percent with the new project, but since the project is riskier than average, the firm's required return on stock will increase to 13.5 percent. Using the DDM constant growth model, what is the change in the equilibrium stock price?

A. -$1.77 B. -$1.06 C. -$0.85 D. -$0.66 E. -$0.08

Business