Gia is a manager in a circuit manufacturing plant. A portion of the production process is extremely tedious and repetitive, and employees tend to become bored and careless when performing this task. What alternative could make this repetitive task quicker and less susceptible to error?
A. Quality circles
B. Computer-aided design
C. Flexible rotation
D. Robotics
E. Automated process control
Answer: D
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Firms such as General Motors and McDonald's actively collect information about customer preferences and try to address them in their new products. General Motors and McDonald's are actively trying to adapt to
A. shareholder, customer, and market changes. B. social and political pressures. C. human resource concerns. D. managers' behavior. E. technological advancements.
The upside of the value equation is that when a company's perceived value is high, it can charge more than the competition for the same product
Indicate whether the statement is true or false
Chic Eyewear, a producer of designer eyeglass frames, promotes their new line in national fashion magazines. Chic Eyewear lists the select optical retailers that carry their line at the bottom of their ads. This is an example of a ________ strategy
A) push B) vertical integration C) pull D) publish-subscribe E) direct marketing
Which of the following statements about sampling is correct?
a. Sampling is based on the principle that a sufficiently large number drawn from a population will be representative, regardless of whether the selection was random. b. The results of a sample will be biased and therefore not reliable for formal research. c. Sampling is a survey technique that eliminates the need for questioning 100 percent of the population. d. All of the above are correct.