Environmental forces refer to
A. the marketing manager's controllable forces in a marketing decision involving social, economic, technological, competitive, and regulatory forces.
B. the internal strengths of a company that enable the firm to remain competitive.
C. the unpredictable or uncontrollable availability of natural resources that can enhance or restrain a company's growth.
D. the marketing manager's uncontrollable factors - product, price, promotion, and place - that can be used to solve marketing problems.
E. the marketing manager's uncontrollable forces in a marketing decision involving social, economic, technological, competitive, and regulatory forces.
Answer: E
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