Miranda owns a chain of handbag shops across England and Wales. She has spotted a good location to set up a shop in Edinburgh but her handbags aren’t well known in Scotland and there is quite a lot of competition. She thinks it’s worth a try anyway and decides to undercut the competition, at least until she gets known. What pricing strategy is Miranda following?

a. market skimming
b. loss leader
c. market penetration
d. price discrimination
e. export pricing


c. market penetration

Business

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Lassen Corporation issued ten-year term bonds on January 1, 20x5, with a face value of $800,000. The face interest rate is 8 percent and interest is payable semi-annually on June 30 and December 31. The bonds were issued for $690,960 to yield an effective annual rate of 10 percent. The effective interest method of amortization is to be used. The entry on June 30, 20x5, to record the payment of

interest and amortization of discount is: A) Bond Interest Expense 32,000 Cash 32,000 B) Bond Interest Expense 34,548 Unamortized BondDiscount 2,548Cash 32,000 C) Bond Interest Expense 34,548 Cash 34,548 D) Bond Interest Expense 32,000 Unamortized BondDiscount 32,000

Business

Liam is writing a report to his supervisor about using social media sites to improve communication with customers. His supervisor has no experience using social media for marketing. What organizational style should Liam use for his report?

A) Direct pattern B) Spiral pattern C) Indirect pattern D) Any of these choices

Business

A lack of coordination occurs either because different stages of the supply chain have objectives that conflict or because information moving between stages gets delayed and distorted

Indicate whether the statement is true or false.

Business

Successful financial intermediaries have higher earnings on their investments because they are better equipped than individuals to screen out good from bad risks, thereby reducing losses due to

A) moral hazard. B) adverse selection. C) bad luck. D) financial panics.

Business