List the steps in the AIDA model and explain why each step is important to marketers.
What will be an ideal response?
Awareness-in this step, marketers are looking to gain brand awareness and top-of-mind awareness to ensure that consumers will think of a specific brand name first when they are asked about a product or a service.
Interest-in this step, marketers try to convince consumers that the product is worth investigating. They do so by ensuring that the ad's message includes attributes that are of interest to the target audience.
Desire-marketers want consumers to move from "I like it" to "I want it." They do this by emphasizing product benefits and encouraging consumers to demand access to the product or service.
Action-the ultimate goal for marketers is to have consumers search for the product and make a purchase.
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A contract that makes the owner of a security a part owner of the company that issued the security is known as
A. a debt security. B. an equity security. C. a bond. D. an option.
A competition is inward oriented in which of the following types of competition?
A) product form competition and product category competition B) product form competition and generic competition C) product category competition and generic competition D) product category competition and budget competition
Subliminal perception refers to
A. the process of seeing or hearing messages without being aware of them. B. the process of being brainwashed to the point of acting in a way that is contrary to or inconsistent with ones normal behavior. C. the ability of a person to understand the allegorical meanings behind words, sentences, or paragraphs communicated in writing or speech. D. the inability of a person to communicate due to lack of background knowledge or experience. E. a person's innate ability to read non-verbal cues like body language and facial expressions.
Which sentence contains an adverb?
A) ?Brett will meet with his supervisor on Wednesday for his annual performance review. B) One of the most important steps for a successful interview is thoroughly researching the company. C) Please examine the proposals for the new addition before our next meeting.