To ensure a survey is reliable and valid, which of the following should be avoided?
A) Clear instructions
B) Short answers
C) Leading questions
D) Numbers and facts
E) Short surveys
Answer: C
Explanation: C) Avoid leading questions that could bias your survey. If you ask, "Do you prefer that we stay open in the evenings for customer convenience?" you'll no doubt get a "yes." Instead, ask, "What time of day do you normally do your shopping?"
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