Which of the following should be a manufacturer's first step when designing an effective marketing channel?
A) set channel objectives
B) analyze consumer needs
C) identify channel alternatives
D) evaluate channel alternatives
E) establish strategic alliances
B
You might also like to view...
Arthur’s team failed to place in a nationwide PRSSA competition. He believes it is because all the members of his team are communication majors and this year all members happened to be men, which led to a lack of diversity in the creative process. What antecedent condition of groupthink is Arthur identifying?
A. group insulation B. biased leadership C. lack of procedural norms D. homogeneity
The first step in planning a retail promotional strategy is _____
a. evaluating the success of past promotional strategies b. determining the promotional mix c. establishing an overall promotional budget d. determining promotional objectives
Answer the following statement(s) true (T) or false (F)
1. Investors make money off stocks through capital gains and dividends. 2. Coca-Cola and General Electric are both blue-chip stocks. 3. Stocks issued by lage, well-capitalized companies are called blue-chip stocks. 4. Blue-chip stocks are stocks that have been identified by Merrill Lynch as fast-growing can’t miss stocks. 5. Generally speaking, the higher the risk of a security, the higher its rate of return.
Referential integrity is used to ensure that relationships in tables are valid
Indicate whether the statement is true or false