Why are analytical decision making skills now viewed as more important than interpersonal skills for an organization's managers?

A) because interpersonal skills are never important in organizations
B) because personable and friendly managers are always the least effective
C) because analytical-oriented managers produce better results over time
D) because analytical-oriented managers tend to be flashier and less methodical


C

Business

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Indicate whether the statement is true or false

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The starting point of understanding how consumers respond to various marketing efforts is called the stimulus-response model of buyer behavior

Indicate whether the statement is true or false

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In a marketing plan, the ________ section includes an assessment of customers, competitors, the product portfolio, and distribution channels

A) measurement and controls B) company description, purpose, and goals C) forecasting D) marketing situation E) marketing strategy

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