Which of the following gives the five steps in the consumer buying process in the correct order?

A) information search > evaluating alternatives > problem recognition > purchase decision > postpurchase evaluation
B) information search > problem recognition > purchase decision > postpurchase evaluation > evaluating alternatives
C) problem recognition > information search > evaluating alternatives > purchase decision > postpurchase evaluation
D) problem recognition > evaluating alternatives > information search > purchase decision > postpurchase evaluation
E) postpurchase evaluation > purchase decision > problem recognition > information search > evaluating alternatives


Answer: C
Explanation: C) The process of consumer buying behavior: problem recognition > information search > evaluating alternatives > purchase decision > postpurchase evaluation.

Business

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