Telepizza S.A. is a Spanish pizza restaurant chain that offers children membership in its magic club. The magic club gives its members small prizes, usually simple magic tricks, with each order their parents place. Telepizza has 65 percent of the Spanish market as a result of using ________ marketing.

A. Relationship
B. Developmental
C. Acquisition
D. Proactive
E. Transactional


Answer: A

Business

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The Lucas Company offers employees a defined contribution pension plan. In 2015, Lucas contributed $175,000 to the plan, which paid $195,000 to retired employees. Which of the following statements is true?

A) Lucas will record an accrued liability of $20,000. B) Lucas will report pension expense of $175,000. C) Lucas will recognize prior service cost of $20,000. D) Lucas will recognize actuarial gains and losses on the plan over current and future periods.

Business

During a review of the financial statements of a nonpublic entity, an accountant becomes aware of inadequate disclosure that is material to the financial statements. If management refuses to correct the financial statement presentations, the accountant should:

A. issue an "except for" qualified opinion. B. issue an adverse opinion. C. express only limited assurance on the financial statement presentations. D. disclose this departure from generally accepted accounting principles in a separate paragraph of the report.

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The ________ segment of the US premium wine market skews male, has an average age of 35, and uses wine as a badge to say who they are, so they are willing to pay more to make sure they're getting the right bottle

A) Savvy Shoppers B) Image Seekers C) Satisfied Sippers D) Enthusiast E) Overwhelmed

Business

Price fixing is legal if it results in lower prices for consumers

Indicate whether the statement is true or false

Business