The practice of public relations began long before fields like law, accounting, and medicine were recognized
Indicate whether the statement is true or false
FALSE
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When a company prices high in order to create the perception of quality and status, this demonstrates which pricing objective?
a. maintain status quo b. communicate brand value c. increase market share d. survival e. build loyal user base
Which of the following trade credit terms for goods and services purchased would be preferred by a firm?
A) 2/10 net 30 B) 3/10 net 45 C) 3/15 net 45 D) Unless we know the firm's cost of borrowing we cannot determine which set of terms is preferred.
A(n) ________ is the name under which a business is operated.
A. patent B. assumed name C. copyright D. trademark
To maximize sales and profits, a discount shoe store should create an atmosphere similar to higher price point shoe stores as the customers will expect the same atmosphere.
Answer the following statement true (T) or false (F)