Which of the following best describes the social media tactical plan?

a. The tactical plan describes the why, who, where, what, when, and how of social media marketing.
b. The tactical plan’s key activities include collaboration and conversation.
c. The tactical plan defines the pillars of the marketing communications plan.
d. The tactical plan functions separately from the marketing communications plan.
e. All of these.


a. The tactical plan describes the why, who, where, what, when, and how of social media marketing.

Business

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Answer the following statement true (T) or false (F)

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In regards to benchmarking, which of the following statements is correct?

A) The two main types of benchmarks in financial statement analysis include benchmarking against prior year of the same company and benchmarking against a key competitor. B) Benchmarking is the practice of comparing a company with information provided by the Financial Standards Accounting Board. C) Risk Management Association provides common-size statements for most industries. D) It is not helpful to provide common-size percentages in a graphical manner.

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Indicate whether the statement is true or false

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a. True b. False Indicate whether the statement is true or false

Business