It is most useful to think of the 4 Ps from a(n) ________ perspective
A) relational
B) customer
C) managerial
D) employee
E) shareholder
C
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In a positive message, present the main idea
A) in the first sentence of the middle paragraph. B) at the end of the middle paragraph. C) right at the beginning of the letter. D) in the last sentence of the letter. E) by implication only.
When a customer purchases a smartphone at Best Buy, all of the following information flows in the supply chain are started except
A. the point-of-sale terminal records the sale and sends it to Best Buy's buyer. B. the sales associate scans the UPC recording the sale. C. the sale is transmitted to Best Buy's distribution center to adjust inventory data. D. the purchase is added to the customer's purchasing habit records. E. Best Buy's buyer aggregates sales at all stores and uses the information to send a reorder to the manufacturer.
Which of the following completes the statement,’ ______ measures the ability of brands to fit into how consumers manage their social media-centric lives.’?
a. Social influence. b. Social currency. c. Status. d. Brand recognition. e. None of the above
A compound annuity uses the principles of
A) reinvesting and present value. B) compound interest and future value. C) reinvesting and compound interest. D) compound interest and present value. E) amortization and reinvesting.