Which of the following primary research tracks the behavior of website visitors?
A) Surveys
B) Observations
C) Research and content managers
D) Interviews
E) Experiments
Answer: B
Explanation: B) The two most common primary research methods for report writing are surveys and interviews. Other primary techniques are observations (including tracking the behavior of website visitors) and experiments (in special situations such as test marketing), but they're less commonly used for day-to-day business research.
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The Greek word tele, which means "_____," is part of such words as "telephone," "teleconference," and other words referring to technologies that allow communications over large distances.
A. far B. path C. away D. distance
Which of the following refers to the course that a product's sales and profits take over its lifetime?
A) total product process B) service life C) product mix D) product life cycle E) marketing mix
The RIASEC model includes which personality type?
A. agreeableness B. extraversion C. conscientiousness D. investigative
The term Asian has been used to refer to individuals from various communities and to group them into one braid category. What is seen as a consequence of lumping the diverse communities into one?
a. Stereotypical behavior is easier to see b. The individual communities become invisible c. Research is easier to conduct d. The diverse groups benefit as one large multicultural entity