Cirrus Shoes received negative publicity when the company's brand ambassador was convicted of sexual assault. The company was forced to rescind their association with entertainer Adrian Richardson due to the negative impact on its image. This scenario is an example of
A. celebrity popularity.
B. consumer-celebrity merging.
C. overshadowing the product.
D. risk to the advertiser.
E. overexposure.
Answer: D
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A $200,000, 8% bond issue was sold at face value and later redeemed at 104% of face value. The corporation would have a
a. loss of $8,000. b. gain of $8,000. c. loss of $20,000. d. gain of $20,000.
Liquidity analysis is required
a. in order to evaluate the profitability over past accounting periods. b. to assess the nearness to cash of a company's assets and liabilities. c. to be reported in the financial statements for all companies publicly traded. d. when a company reports nonrecurring items in its financial statements.
Which of the following is a promotion tool used for trade promotions?
A) sweepstakes B) price packs C) conventions D) rebates E) allowances
OSHA is primarily concerned with which of the following?
a. providing employment protection to individuals with disabilities b. providing employment protection to individuals 40 years or older c. preventing failure or refusal to hire or discharge individuals because of an individual’s race, color, religion, sex, or national origin d. providing individuals with a safe workplace