Aly'an is a country rock band that has a new CD and is gaining a fan base. The band wants to connect with their fans, increase CD sales and have more shows. What are tools they could use to drive more people to their website?
What will be an ideal response?
The list of tools includes blogs, social-networking sites and other online communities.
-Blogs: The band leaders could create a blog to post information on upcoming shows and information "behind the scenes". They could increase interaction from fans by asking for feedback posts on the blog.
-Social Network Sites: Aly'an could utilize Facebook to create events for upcoming shows and post pictures of their activities. Facebook could also be used to run promotions and offer contact information for persons wanting to book the band. Twitter could also be utilized to keep fans up to date with hourly/daily information.
- Online Communities: Other online communities and an e-newsletter could be utilized to keep consumers informed on events with the band. It is also a good way to track what pages fans are accessing and what information they are interested.
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