David clicked on a link that was included in a news story, hoping to view further details of a national bank's revised insurance policy

Instead, he was directed to the main page of the bank's website. Thus, he had to search for a few minutes to get the page he was looking for. Which type of link is described in this scenario?

a) Too general
b) Commercial
c) Irrelevant
d) Rotting


ANS: a

Communication & Mass Media

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Indicate whether the statement is true or false

Communication & Mass Media

Which of the following is the stage of the creative problem solving process in which group members gather information and attempt to understand the nature and cause(s) of a problem?

a) Investigation b) Imagination c) Incubation d) Insight e) Interrogation

Communication & Mass Media

Store managers at Kids Clothing, Inc are required to conduct weekly audits of the returns the store has processed. This requirement is a ____

A) ritual. B) rite. C) policy. D) rule. E) structure.

Communication & Mass Media

One of the most obvious techniques a good public relations writer uses is:

a. tell everything known about a topic b. write much less than is known thoroughly by the writer c. write to the limits of the audience's understanding d. write to the limits of the writer's understanding.

Communication & Mass Media