Many marketers now embrace a ________ strategy, integrating ethnic and cross-cultural perspectives within their mainstream marketing
A) total market
B) cultural marketing
C) viral marketing
D) social marketing
E) cause marketing
A
Business
You might also like to view...
The connotation of words like skinny or thin focuses on the
A) denotative meaning B) actual meaning C) emotional meaning D) contextual meaning
Business
The goal of OB theorists is to understand, explain, ______, and ______ behavior to improve performance.
a. document; change b. predict; influence c. modify; reinforce d. develop; maintain
Business
Direct marketing should be used to increase sales to the _____
a. trading-area overlap b. secondary trading area c. primary trading area d. fringe trading area
Business
The final step of Six Sigma and other quality improvement methods is?
a. Inspection b. Statistical quality control c. Variation elimination d. Capability analysis
Business