In the context of types of marketing research firms, external research suppliers:
A. strictly perform only selected aspects of marketing research.
B. provide research method consistency unlike internal research providers.
C. are typically organizational units that reside within a company.
D. are less objective in their approach and more subject to company politics and regulations than internal research providers.
E. chosen by companies on a study-by-study basis help the companies gain greater flexibility.
Answer: E
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