A product that is new in any way for the company concerned is a new product.
Answer the following statement true (T) or false (F)
True
Each year, firms introduce many products that are basically refinements of existing products. A new product is one that is new in any way for the company concerned.
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Which model of evaluation of alternatives suggests consumers buy brands they like best or connect with emotionally?
A) cognitive mapping B) multiattribute C) affect referral D) evoked-set
Owing to its greater flexibility, a questionnaire is by far the most common instrument used to collect primary data
Indicate whether the statement is true or false
Each of the following is a pay for performance approach, EXCEPT ______.
a. flexible spending accounts b. bonuses c. profit sharing d. stock options
Brisa recently had a baby. When she returned from maternity leave, her manager assumed that she would want to work fewer hours and would be distracted by things at home. Although Brisa’s performance remained as high as it had been before the baby, her boss gave her lower marks on her performance appraisal. It is likely his manager made an error due to _______.
A. similarity B. stereotyping C. proximity D. contrast E. ranking