Dave Stevens wonders whether the creative idea of using the character "Tom T. Turtle" as an image for marketing a new line of running shoes will be successful. He should suggest to his account representative that a(n) ____ be used to pretest the campaign.
A. storyboard
B. survey
C. experiment
D. GSR test
E. consumer jury
Answer: E
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________ describes technical or specialized terms used within a particular field such as insurance, law, or medicine
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