Organizational marketing refers to:
A) explaining the importance of marketing to all the departments in the organization.
B) marketing a product or service to another organization.
C) allowing customers to contact any member of the organization for any assistance.
D) creating the corporate strategy based on a marketing plan.
B
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Self-audits tend to provide more objective information than audits conducted by external consultants
Indicate whether the statement is true or false
Which economic system relies on individuals in the society to determine the price of any good?
a. Sustenance b. Socialism c. Market-based d. Command-based
If you are a marketer for a manufacturer, and the marketing mix for your product focuses on very specific market segments, you'd like to sell your product through
A. convenience stores. B. department stores. C. extreme value retailers. D. specialty stores. E. category specialist stores.
A merchant cannot revoke a firm offer to buy or sell goods if the merchant has: A) promised to keep the offer open
B) declared in the presence of two or more reputable witnesses that the offer will be kept open. C) received consideration to keep the offer open. D) stated in a signed letter that the offer would not be revoked for a specified period of time.