Estimated useful life and legal life are synonymous terms when dealing with intangible assets
Indicate whether the statement is true or false
F
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Jack signed up to run a marathon even though he had never run such a distance in his life. For of the next 6 months he methodically applied himself to training. He woke up at 5:00 a.m. every morning and ran at least 6 miles. On the weekends, he went on longer runs of anywhere between 10 and 18 miles. He also changed his diet to include healthier options. Race day came and he completed the marathon despite record heat and strong head winds. Jack’s accomplishment best illustrates which organizational behavior concept?
A. motivation B. communication C. leadership D. strategic management
The sports memorabilia, that I purchase last month on the internet, is no longer available
What will be an ideal response?
Labor markets can impact industrial statistics and standards
Indicate whether the statement is true or false
Use this information for questions that refer to the Super Gaming Company and Accessories (SGCA) case.Kayla Jurgenson, marketing manager for Super Gaming Computers and Accessories (SGCA), is reviewing her company's plans for the coming year.SGCA sells its products through retail computer dealers and some specialty gaming stores. Currently, SGCA is carried in 25 percent of all retail computer stores nationwide, but in California it is carried in only 10 percent of stores. Kayla has set an objective of being in 25 percent of all retail computer stores in California within one year.SGCA plans to introduce a new SuperDuperGamer model with special features that fits its target market of teen and young adult gamers. The SuperDuperGamer uses a new technology and is expected to be a breakthrough
product, but it will be important to build awareness for it to succeed. The advertising objective is for 40 percent of SGCA's target market to be aware of the new SuperDuperGamer model within 3 months. SGCA also wants to help its retailers reduce their current stock of SuperGamer computers before the new model comes out in a month. The SuperGamer has been on the market for two years and has been a top seller in the category. SGCA's advertising objective for the SuperGamer computer is to reduce current dealer stock by 80 percent within the next month.SGCA is also introducing a SuperEnhancer sound card, which is designed to significantly enhance the game-playing experience with older computers. Research with gamers show that it is very well received, so the advertising objective for the SuperEnhancer sound card is to gain 40 percent market share among all gaming-specific sound cards in the next year. To help achieve that objective, Jurgenson is planning to use an ad that shows the sound card and a player being knocked off his chair by the sound. The headline on the ad reads, "9 Out of 10 Gamers Say that the SuperEnhancer Sound Beats All Others!" If Jurgenson turns to an advertising agency for help, SGCA A. should not expect the agency to do much more than sell media time or space. B. can expect the agency to be a specialist in planning and handling mass selling details. C. will probably be required to sign a long-term contract. D. should allow the experts at the agency to refine the advertising objectives so that they reflect the creativity of the ads. E. will likely find that most agencies would prefer to work with retailers, rather than producers of consumer products.