________ involves the planning, direction, and control of personal selling activities, including recruitment, selection, training, motivation, compensation, and evaluation of members of the sales force.
A. Integrated marketing communications management
B. Sales administration
C. Human resource management
D. Marketing management
E. Sales management
Answer: E
You might also like to view...
In discriminant analysis, we can obtain some idea of the relative importance of the variables by ________
A) examining the absolute magnitude of the standardized discriminant function coefficients B) examining the structure correlations, or canonical loadings or discriminant loadings C) examining the unstandardized discriminant function coefficients D) A and B are correct
Net operating income is income before interest and taxes.
Answer the following statement true (T) or false (F)
Which of the following is not a key element in the pricing strategy?
A. Margin or markup B. Competition C. Cost D. Distribution
Kasper Film Co. is selling off some old equipment it no longer needs because its associated project has come to an end. The equipment originally cost $22,500, of which 75% has been depreciated. The firm can sell the used equipment today for $6,000, and its tax rate is 25%. What is the equipment's after-tax salvage value for use in a capital budgeting analysis? Note that if the equipment's final market value is less than its book value, the firm will receive a tax credit as a result of the sale.
A. $5,611 B. $5,906 C. $6,202 D. $6,512 E. $6,837