A ________ refers to the way a product is defined by consumers on important attributes—the place the product occupies in consumers' minds relative to competing products
A) core competency
B) value stream
C) value proposition
D) product position
E) product specification
D
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Sally is a cash-basis taxpayer and a member of the Valley Barter club. This year Sally provided 100 hours of sewing services to the barter club in exchange for two football playoff tickets. Which of the following is a true statement?
A. Sally need not recognize any gross income unless she sells the football tickets. B. Sally is taxed on the value of the football tickets even if she cannot attend the game. C. Sally's exchange does not result in taxable income. D. Sally is taxed on the value of her sewing services only if she is a professional seamstress. E. None of the choices are correct.
When estimating a population parameter by using a sample statistic, the ________ is the desired size of the estimating interval
A) confidence interval B) precision level C) random sampling error D) standard deviation E) mode
The success of one company in one industry may depend on another company in a different industry. This dependence creates ________
A) inelastic demand B) value-added demand C) derived demand D) micro-dependent demand E) elasticity
An MIS is used to ________
A) generate product interest B) develop marketing plans C) identify demographic trends D) assess information needs E) test hypotheses about cause-and-effect relationships