Which of the following is true of public relations?
A) It provides quick incentives to make product purchases.
B) It emphasizes news and events rather than sales
C) It involves training a dedicated sales force to meet customers.
D) It cannot be used to dramatize a product or company.
E) It is the most widely used promotional tool.
B
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Message clarity within written communication begins with
a. organization. b. purpose. c. proofreading. d. outlining.
A reorder point of 10 means ordering the product ________
A) every 10 days B) when stock falls to 10 units C) every 10 units D) when stock falls to 9 units E) in batches of 10 items
Which is the highest level in the ethical maturity model?
a. Ethical leadership b. Ethical courage c. Personal ethical understanding d. Application of ethics to business situations
Apologizing for a crisis too frequently keeps an issue in the public eye and conveys a firm as weak and inept
Indicate whether the statement is true or false