The primary function of most media is to

A. prepare the budget for the advertising and promotion process.
B. provide information and entertainment to their audience.
C. assist the market research organization by conducting market surveys.
D. compensate ad agencies through a commission system.
E. coordinate their activities with direct-marketing agencies.


Answer: B

Business

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Return on common equity can be disaggregated into profit margin for ROCE, capital structure leverage and _________________________________________________

Fill in the blank(s) with correct word

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Which of the following identifies Business 2.0 communication and collaboration tools?

A. Tags, Web logs, RSS B. Microblogs, Tweets, RSS C. API, RSS, tacit knowledge D. Blogs, wikis, mashup

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A) monopoly B) oligopoly C) monopolistic competition D) pure competition E) natural competition

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