Calculating competitive strength ratings for a company and comparing them against strength ratings for its key competitors helps indicate
A. which competitors are employing offensive strategies and which competitors are employing defensive strategies.
B. which weaknesses and vulnerabilities of competitors the company might be able to attack successfully.
C. which competitors are likely to make money and which are likely to lose money in the years ahead.
D. which competitors are in profitable strategic groups and which competitors are in unprofitable strategic groups.
E. what the industry's key success factors are.
Answer: B
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