In the mass media industries, talent is viewed primarily as:

a. artistic ability
b. the ability to attract large audiences
c. one’s natural ability to sing or act
d. a combination of intelligence and creativity


b. the ability to attract large audiences

Communication & Mass Media

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Compare and contrast the following terms: culture, subculture, coculture, and subgroup.

What will be an ideal response?

Communication & Mass Media

The mass media seldom traffic sexual content

Indicate whether this statement is true or false.

Communication & Mass Media

The authors recommend that any work team should set its goals early in the group's development; they recommend this for all of the following reasons EXCEPT:

A) To clarify what the parent organization expects B) To develop a plan for doing its work C) To rid the group of negative or overly argumentative individuals D) To develop strategies for evaluating the teams processes and outcomes (decisions)

Communication & Mass Media

A team norm should be to consider all information the property of the team so no one must feel defensive about its quality when the team discusses it

Indicate whether the statement is true or false

Communication & Mass Media