If a vendor has correctly used marginal analysis to select its stock levels for the day (as in the newsperson problem in the text), and if the profit resulting from the last unit being sold (Cu) is $120 and the loss resulting from that unit if it is not sold (Co) is $360, which of the following is the probability of the last unit being sold?
A. Greater than 0.90
B. Greater than 0.25
C. Greater than 0.85
D. Greater than 0.75
E. None of these
Answer: D
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With reference to global marketing, identify the example that best explains the term "cultural convergence."
A) Teenagers in Tokyo, London, and San Francisco dress and talk similarly and buy the same kinds of products. B) Population growth rates have stabilized and the population over age 65 is increasing. C) Aging populations, falling birth rates, and increased female employment are common in industrialized countries. D) The increasing numbers of women working outside the home has led to more nontraditional meals and increased need for convenience.
The marketing research proposal serves one main function: it states the problem
Indicate whether the statement is true or false
Which of the following statements is true?
a. There are fewer B2C customers to potentially observe in a market b. It is much more difficult to observe B2C customers c. A B2C customer’s use environment is more difficult to define d. Gaining access to potential B2B customers is much more difficult compared to B2C customers
Harrison, an employee of Saft Associates, Inc, has gross salary for March of $4,000
The entire amount is under the OASDI limit of $117,000 and thus subject to FICA. He is also subject to federal income tax at a rate of 18%. Harrison has a deduction of $320 for health insurance and $80 for United Way. Which of the following is included in the entry to record the disbursement of his net pay? A) credit to Salaries and Wages Payable B) debit to United Way Payable C) debit to FICA Taxes Payable D) credit to Cash