Using company databases, reports, and in-house experts to conduct research requires using _____ sources
A) external
B) secondary
C) primary
D) objective
E) internal
Answer: E
Explanation: E) You can gather the required information from internal sources such as company reports, databases, and experts. Or you may have to consult external sources such as industry journals, web-based search tools, or experts outside your company. Internal sources can be primary or secondary sources.
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To achieve psychological growth, according to the self-determination theory, people need to satisfy the three innate needs: _______, autonomy, and competence.
A. affiliation B. power C. relatedness D. pay E. safety
According to Mead, the self ______.
a. only changes as a result of us wanting it to change b. can only be perceived from within c. disregards others’ judgments of us d. involves both an “I” and a “me”
The first step in the CRM process is
A. implementing programs. B. rewarding loyal customers. C. developing CRM programs. D. creating a data warehouse. E. analyzing data.
List the criteria for evaluating secondary data (Table 4.2 in the text)
What will be an ideal response?