What was the cost of partially or completely fixing the Pinto gas tank to better withstand rear-end collision impact?
a. The costs of the changes ranged from $1.80 to $15.30
b. The costs were over 10% of the cost of the car
c. The costs were too great because the car had to be redesigned
d. None of the above
.A
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An ANOVA technique in which there is only one factor is called ________
A) one-way analysis of variance B) two-way analysis of variance C) parallel analysis of variance D) concurrent analysis of variance E) unitary analysis of variance
Firms like Ford and Frito-Lay have learned which of the following marketing lessons?
A. It is a lot easier to find new customers than to retain existing ones. B. Unless a marketing promotion to retain customer loyalty can increase market share by at least 5 percent, it is not worth the expenditure. C. Existing customers do not spend as much as new customers since that former like the old products rather than the new ones new customers like. D. The buying experience, customer satisfaction, and retention can increase a firm's profits. E. According to research, it is equally costly to acquire new customers and retain existing ones.
For which of the following products would a differentiation approach based on customer
training be a necessity? A) a model airplane kit B) a pair of shoes C) an x-ray machine D) a bicycle
When a court orders specific performance, it:
A) Modifies the contract terms in order to maximize the fairness to both parties. B) Orders a party to a contract to do exactly what was called for in the contract. C) Orders a party to return any and all consideration received. D) Orders monetary damages to be paid by the breaching party to the nonbreaching party.