What type of website is an interactive website kept constantly updated and relevant to the needs of its customers using a database?
A. Interactive website
B. Data-driven website
C. Database performing website
D. Data processing website
Answer: B
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The marketing mix refers to
A. the specific ratio within a budget that divides resources between advertising, sales promotion, and personal selling. B. the allocation of resources within a firm towards individual marketing programs. C. the environmental forces - social, economic, technological, competitive, and regulatory - that impact the marketing decisions for a particular product at any given time. D. the selection of product benefits and attributes that are to be added to or subtracted from a given product to create variations within a product line. E. the marketing manager's controllable factors - product, price, promotion, and place - that can be used to solve a marketing problem.
The regular use of ________ can alert managers to potential problems and employees' intentions early enough to do something about them.
A. dissonance reduction B. performance incentives C. employee benefit plans D. attitude surveys
A cognitive conflict is the one that arises from differences in personalities and relationships rather than from differences in understanding content or tasks
Indicate whether the statement is true or false.
Franklin & Marshall College wishes to contact high school seniors at independent schools in Pennsylvania. Which of the following media would be most effective and efficient?
A) a Facebook page for the college B) local newspapers ads throughout the state C) radio ads throughout the state D) a direct mail piece sent to selected students E) billboards throughout the state