_____ are promotional exhibits set up at the retailer's location to build traffic, advertise the product, or induce impulse buying. They are targeted to consumers.
A. Point-of-purchase displays
B. Trade shows
C. Indirect demonstrations
D. Direct demonstrations
E. Freestanding kiosks
Answer: A
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Several events are listed below. Indicate whether each event is an external event that should be recorded as a transaction, an internal event which should be recorded as a transaction, or an event which should not be recorded. Use the following identification codes for your answers E - External event to be recorded as a transaction I - Internal event to be recorded as a transaction NR - An event
which should NOT be recorded _____ A) An order is placed with a supplier for merchandise. _____ B) Common stock is issued to investors. _____ C) Cash sales are made. _____ D) Raw materials are entered into production. _____ E) Federal income tax returns are prepared by the company's accountant. _____ F) Bills are received for utility expenses. _____ G) Payment is received from customers to whom merchandise had been sold on credit. _____ H) Money collected from cash and credit customers is deposited in the company's checking account at a local bank. Fill in the blank(s) with correct word
Which of the following statements is false regarding promissory notes?
a. They are sometimes used to extend past-due accounts. b. They can be resold to banks. c. They must be held by the maker until maturity. d. They are often received upon the sale of machinery and automobiles.
A useful way to distinguish between goods and services is to place them on a continuum from ____________ to ____________
a. practical; impractical b. tangible-dominant; intangible-dominant c. low; high d. reliable; unreliable e. prepared; unprepared
How many stages are in the product planning and development process?
A. Four B. Five C. Three D. Two