Various factors have contributed to the increased importance of packaging as a marketing tool. List and briefly describe these factors
What will be an ideal response?
• Self-service — an increasing number of products are being sold without any personal interaction, on a self-service basis.
• Consumer affluence — rising consumer affluence means consumers are willing to pay a little more for convenience, appearance, dependability, and prestige of better packages.
• Company and brand image — packages contribute to instant recognition of the company or brand.
• Innovation opportunity — innovative packaging can bring large benefits to consumers and profits to producers.
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The deletion anomaly is the least important of the problems affecting unnormalized databases
Indicate whether the statement is true or false
The difference between the smallest and the largest values in a distribution is the ________
A) mean B) median C) mode D) range
Business advisory services such as legal or advertising are classified under which category of industrial products?
A) supplies and services B) capital items C) raw materials D) materials and parts E) specialty products
Most banks implement customer retention programs aimed at their best customers. They do this because they know that retaining customers usually results in
A. a product development growth strategy. B. more clearly defined market segments. C. increased long-term profits. D. opportunities for diversification. E. an operational advantage.