As your textbook explains, whenever you give a persuasive speech on a question of value, you need to

A. conclude your speech by urging the audience to take immediate action.
B. justify your value judgment against a set of standards or criteria.
C. organize the speech according to Monroe's motivated sequence.
D. deal with all three basic issues of need, plan, and practicality.
E. concentrate on convincing listeners who already share your view.


Answer: B

Communication & Mass Media

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Language is NOT symbolic

Indicate whether the statement is true or false

Communication & Mass Media

__________ is the literal meaning or dictionary definition of a word or phrase

Fill in the blanks with correct word

Communication & Mass Media

Matching

1) selecting, attending to, creating meaning from, and responding to verbal and nonverbal messages A) understanding 2) physiological process of decoding sounds B) listening 3) sorting through various sounds competing for your attention C) selecting 4) focusing on a particular sound or message D) hearing 5) assigning meaning to sounds E) attending

Communication & Mass Media

An arrangement of ideas from the most important to the least important or from strongest to weakest is called __________

a. recency b. primacy c. complexity d. specificity

Communication & Mass Media