How have digital and social media primarily altered PR?

a. improving communication efficiency
b. ensuring communication accuracy
c. quantifying PR return on investment
d. increasing impression rates


a. improving communication efficiency

Communication & Mass Media

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Which one of the following is not an example of an adjacency pair in content analysis?

a. question–answer b. offer–rejection c. proposition–conclusion d. compliment–acceptance e. greeting–greeting

Communication & Mass Media

As technology is used more and more in small group communication, groups will have to use more effective ________ communication to compensate for the lack of nonverbal

Fill in the blank(s) with correct word

Communication & Mass Media

What occurs when critical listeners elaborate the message presented by the speaker?

A. They take notes during the speech to provide feedback to the speaker. B. They listen to the speech with no preconceived ideas. C. They compare their assumptions with others in the audience. D. They think actively about what they hear and how it might be answered.

Communication & Mass Media

People who value the doing mode as a preferred personality tend to

a. value community growth. b. prioritize family over work. c. focus on material gain. d. work to live

Communication & Mass Media